Wednesday, 20 April 2016

Visual representation Ideas
















(Advert for clothing line: Black Pyramid)

I want to create an advert the very literally shows the evolution of technology through time and demonstrates how the media and techniques can be combined.

This short advert for a clothing brand 'Black Pyramid' has a very retro/analog look to it. It like something you would see on an start screen of an old video game- an NES is even shown at the beginning before the black pyramid screen is shown, I think this is intended to give us a sense of what era this is based/set in, which also corresponds with the quality of the graphics used.

One thing I really like bout this this is the way it's cut, I like the flashes of static/interruption and how it is used to cut to another scene. Seeing this gave me the idea to use something similar in my own advert, as a way to jump from one scene to another and portray the idea of a new era of technology as well as the combination of different techniques.








No comments:

Post a Comment