After story boarding I moved onto character design, starting with the 1930's disney inspired animation which would be one of the first scenes of my advert. I started with this first as I thought this would be one of the more time consuming parts of the project.
I drew a character directly inspired from one of Walt Disney's first animations, 'Oswald The Lucky rabbit'. I tried to keep a simple shape and outline, an innocent look for the character and also a basic face; such as simple black eyes etc.
This is one of my initial sketches of my first character, however I was unsure on the look as although I was going for an innocent looking character, I thought this character looked a bit too childish which is not want I wanted.
I then re-drew the character in a way I thought would appeal more to an older audience, as this advert would be set to broadcast on BB3, therefore would need to be age appropriate ranging from teenagers to adults.
I tried to re-draw my character in a vector form, just to see what it would look like. However I did not like the aesthetics and use of colour.
Next I focused on re-working my character in order to make it have a less childish appearance and appeal. I made the head less rounded and gave it more hair so that it did not look like an actual baby, I also looked at facial expressions and eyes and how they change the aesthetics of the character, this allowed me to create a more refined and final design.
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